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In this session recorded at Unreal Fest Orlando 2025, Stephen Cavanagh and Marios Michaelides of Black Shamrock draw on the studio's collaboration with Skydance New Media on ‘Marvel 1943: Rise of Hydra’ to explore how continuous performance monitoring can provide a clearer, more actionable view of optimization challenges throughout production. Optimization is often treated as an end-of-production task, resulting in rushed fixes and missed opportunities for improvement. This session reimagines optimization as an integral part of the development process, showcasing the transformative benefits of integrating performance capture and monitoring into your pipeline. The session shares lessons learned, emphasizing how monitoring within CI/CD workflows can help identify bottlenecks early, reduce repetitive tasks, and streamline the optimization process. There are also actionable strategies for teams looking to modernize their approach to performance optimization, transforming it into a proactive and ongoing part of the development lifecycle rather than a reactive final step. Watch the video to discover practical approaches to data capture, including integrating tools like Unreal Insights to automatically gather and analyze detailed performance metrics. Find out more about Unreal Engine for filmmaking here: unrealengine.com/uses/film-television #BlackShamrock, #Marvel1943, #RiseOfHydra, #PerformanceCapture, #Optimization, #CI/CD, #UnrealInsights, #UnrealEngine, #UE5, #UnrealFestOrlando