In this video, we look at Google's New Universal Commerce Protocol for enabling agentic commerce. What it is, how it works, and some of the places that you might end up seeing it being used.
Blog: https://blog.google/products/ads-comm...
Blog: https://blog.google/company-news/insi...
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⏱️Time Stamps:
00:00 Intro
00:09 Universal Commerce Protocol
00:40 Sundar's Announcement
01:37 UCP Components
02:56 OpenAI own Agent Commerce Protocol
05:27 Retailers using UCP
07:20 UCP Documentation